By Tim Sandle
Feb 2, 2014
Paul Underhill has recently launched a shake that’s formulated with omega 3’s, which makes it the first beverage of its kind on shelves in Canada. He developed the shake based on his own formula, designed to help him to recover for a major illness.
Four years ago Paul Underhill, who was born with Cystic Fibrosis (a genetic lung disorder), took it upon himself to pull out his blender and fill it with a mix of premium and organic ingredients (including organic flax seed oil for omega 3s) with a goal to create a better alternative to the meal replacements on the market.
With the help of a naturopath, Paul chose an easy-to-absorb protein blend, and avoided lactose gluten and soy for easy digestion. The special drinks came in handy after Paul was airlifted to Toronto for a double lung transplant. As part of his recuperation, Paul decided that these newly formulated beverages were the answer.
Paul says that the drinks were delivered twice daily by his wife and that the newly formulated shake sustained him before and after surgery.
Having recovered, Paul decided that there were others who might benefit from his drink, not only those who are seriously ill: “People in the general population will want to increase their intake of Omega3′s for many of the same reasons, because we do have a tendency to have pro inflammatory foods in our diet.”
From this idea, he developed shake that formulated with 3100mg of omega 3 per serving. He has named this shake ‘Rumble’.
Each Rumble Shake contains:
Currently there are two types: Dutch Cocoa and Vanilla Maple. Underhill hopes that the drinks will take off and prove a health benefit to many Canadians.